Tuesday, February 4, 2014

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IT USED TO BE THE REAL THING

By now you've seen it - the SuperBowl Coke ad featuring American The Beautiful sung in multiple languages. It generated a lot of controversy. This is what I have to say about it . . . S.L.


Not exactly sure what the message is here. Perhaps they are targeting Third World immigrants - who knows?

I am an immigrant to the United States and I grew up in the Third World and I am multilingual; I speak three languages fluently and can get around town, order a meal and swear in half a dozen more. I am in a bi-racial marriage to my wife, also an immigrant, whose first language is not English. As an expatriate growing up in Asia, I have lived in more than one multi-lingual society.

There is absolutely no reason whatsoever the United States should seek to hobble itself by attempting to become a multi-lingual society; this is a Balkanization that we do not need, and it will serve to further divide not unify us as a nation. When you go to the DMV, or the Post Office, or register to vote and the forms are in 25 different languages to the point you cannot understand how to fill them out, you will know what I mean.

I'm speaking from personal experience here. Don't even get me started about the phone book.

In case you missed it, here is the controversial Coca Cola advert:



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